Marketing and Communications Manager

Netball SA and Adelaide Thunderbirds


Netball SA is the peak State Sporting Organisation for netball in South Australia and is affiliated with Netball Australia. Netball is the leading women's participation sport in Australia.

Netball SA is responsible for the governance, development, promotion, and administration of netball throughout South Australia and has the responsibility for servicing its 35,000 members, the operations of Netball SA Stadium and the running of its elite team, the Adelaide Thunderbirds and Premier League competition.

As a professional sporting organisation with extensive community reach, Netball SA is committed to enhancing the reputation of the sport and communicating news of significance to members, fans, supporters, and the general public.

Netball SA’s strategic plan includes the following strategic priorities which drive the business:

• Thriving People
• Grow our game
• Strong voice
• National success
• Government investment

About the Role

Netball SA is seeking a highly organised and efficient Marketing and Communications Manager to play a crucial role in brand, end-to-end campaign and project management to achieve awareness, visitation, membership and commercial objectives. The department connects to the community, members and volunteers through engagement. 

Critical to the success of the role will be the ability to increase the awareness of the Netball SA, Adelaide Thunderbirds, Premier League and Netball SA Stadium brands through strong marketing PR and strategic relations. A close working relationship will exist with multiple stakeholders including key media outlets, marketing partners, Netball SA’s Member Associations and Clubs, Netball Australia and the Suncorp Super Netball League to ensure the successful delivery of Netball SA’s vision and goals. 

Reporting directly to the General Manager - Commercial, Marketing and Events, you will be responsible for:

  • Develop and implement marketing and communication plans for Netball SA, Community Netball, Adelaide Thunderbirds, Premier League and the Netball SA Stadium.
  • Continually monitor the delivery and execution of brand direction and recommend areas for improvement.
  • Grow the brands dynamically and vibrantly by communicating best-practice initiatives, advocacy, engagement and ensuring first-class customer experiences
  • Oversee high-quality content creation, copywriting, editing and proofreading of external communication and marketing collateral.
  • Develop and oversee content on social and digital channels in line with relevant strategies.
  • Work with key Netball SA staff and stakeholders to establish, measure, report and deliver on a range of annual key performance indicators.
  • Work with internal Stakeholders to ensure agreed marketing and communication needs are met.
  • Assist the Commercial team with sponsor deliverables
  • Liaise with Netball Australia to maintain knowledge of national marketing and communication plans and ensure alignment with Netball SA strategies.
  • Manage and develop relationships with external suppliers and media outlets to ensure solutions are maximized.
  • Develop and implement the Marketing and Communications budget helping ensure responsible financial management while driving innovation
  • Develop, monitor, and report any variances to the budget in consultation with the GM Corporate Services 
  • Provide accurate and timely reporting within deadlines.
  • Ensure that all agreed strategies and key performance indicators and key behavioral indicators are achieved.

About You

  • You have relevant tertiary qualifications (or equivalent experience) 
  • You bring experience in managing and implementing fully integrated marketing and communications campaigns in an organisation with multiple stakeholders.
  • You are proficient in digital marketing across social media, search, web and eDM.
  • You possess high levels of verbal, written and visual communication across various channels with exceptional attention to detail and editing abilities.
  • You are highly organised and can manage projects from end to end
  • You can demonstrate success in managing large and small-scale projects
  • Working with Children Check
  • Drivers Licence


You must be fully vaccinated to apply for this job as your primary place of work is a vaccination only venue.

For a full position description contact Netball SA on or telephone: 08 8238 0500

Applications close on Sunday 17 April 2022.

Position Description